MARKETING STRATEGY
BUZZIT - SALES ENABLEMENT & MARKETING STRATEGY
Project Context
BuzzIt, an event web app, was looking to expand from direct sales to a more scalable strategy
Created for: Jon Harris, CEO & Founder and the BuzzIt team
Impact
Drive awareness and action from inbound leads to efficiently bring forth and provide a solution that solves event managers’ pain points.
Challenges
Lack of awareness; providing an opportunity for a scalable inbound digital marketing strategy
Lack of consistent, professional and value-added marketing content for their target audience
Lack of communication surrounding the benefits of this product, that incentive event planners
Key Contributions
Identified gaps and opportunities, based on BuzzIt’s current sales and marketing strategy. A main gap was the lack of engagement with current loyal customers.
Analyzed what ideas and guidelines BuzzIt can take away from competitors’ content.
Showcased opportunities to increase referrals during customer usage.
Created mock blog content based on insights from competitors and customers.
Final Client Deliverable
